Writing an powerful resume / cover letter is much more than simply compiling your qualifications onto a piece of paper. It requires writing and formatting your resume template in such a way that it effectively markets you to a potential company and employer. It is the brochure of the individual and needs to be approached as such. It is important to understand that the employer's goal is not the same as yours. Though you need to give the employer the information they need, you have the control over how you do this. You want to prepare your resume in an effective way that presents you as the best candidate for the position. Your goal is to sell yourself.